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Repair broken hyperlinks in your web site. Damaged links additionally mess up Pagerank and anchor textual content movement to pages on your website. Broken hyperlinks on your web site are often a different subject than the 404 errors Google shows in Webmaster instruments. When 404s are present in your site, they damage. When they’re just 404s in Webmaster tools and not present in your pages these are less of an issue to fret about.